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Snowflake Inc.

SNOW:NYSE

Technology | Software - Application

Closing Price
US$192.70 (30 Jan 2026)
-0.03% (1 day)
Market Cap
US$65.9B
Analyst Consensus
Strong Buy
42 Buy, 8 Hold, 1 Sell
Avg Price Target
US$281.69
Range: US$170 - US$500

Executive Summary

📊 The Bottom Line

Snowflake is a leading cloud-native data platform, providing critical infrastructure for data consolidation, analytics, and AI. Its consumption-based model offers flexibility but ties revenue to customer usage, which can be volatile. The business model is fundamentally strong, but growth rates are moderating as the market matures.

⚖️ Risk vs Reward

At US$192.70, Snowflake trades at a significant premium, reflecting its market leadership and growth potential. Potential upside exists towards the average analyst target of US$281.69, suggesting a favorable risk-reward for long-term investors if execution remains strong and AI adoption drives increased data workloads.

🚀 Why SNOW Could Soar

  • Accelerated AI adoption: Increased demand for data processing and storage for AI applications could significantly boost Snowflake's consumption-based revenue.
  • Expansion into new verticals: Successful penetration into under-served industries could open up substantial new revenue streams and expand its total addressable market.
  • New product innovations: Introducing advanced features like enhanced data governance or industry-specific solutions could attract new high-value customers and drive platform usage.

⚠️ What Could Go Wrong

  • Intensified competition: Major cloud providers and specialized data analytics firms could offer more competitive solutions, eroding Snowflake's market share and pricing power.
  • Economic downturn: A prolonged economic slowdown could lead customers to optimize cloud spending, directly impacting Snowflake's consumption-based revenue model.
  • Regulatory scrutiny: Increased data privacy and sovereignty regulations could impose new compliance costs or limit data sharing capabilities, affecting operations and growth.

🏢 Company Overview

💰 How SNOW Makes Money

  • Snowflake provides a cloud-native data platform, enabling organizations to consolidate, integrate, and analyze data from various sources into a single source of truth.
  • Revenue is primarily generated through a consumption-based model, where customers pay based on their usage of computing resources, data storage, and data transfer.
  • The platform supports data warehousing, data lakes, data engineering, data science, application development, and secure data sharing across the Snowflake Data Cloud for diverse industries.

Revenue Breakdown

Product Revenue

94.5%

Revenue derived from customer consumption of computing, storage, and data transfer on the Snowflake platform.

Professional Services

5.5%

Revenue from consulting, implementation, and training services to help customers adopt and optimize the platform.

🎯 WHY THIS MATTERS

This consumption-based model offers customers flexibility and scalability, aligning costs with usage, but also exposes Snowflake to variability in customer workloads. The platform's ability to unify disparate data sources is critical for modern data-driven enterprises, making it a central component of their digital strategy.

Competitive Advantage: What Makes SNOW Special

1. Cloud-Native Architecture

High10+ Years

Snowflake's architecture is fully cloud-native, offering near-infinite scalability, elasticity, and concurrent workload processing without manual intervention. This enables businesses to handle massive data volumes and complex analytics cost-effectively, differentiating it from legacy data warehouses. The unique architecture provides a seamless experience across multiple public clouds.

2. Data Cloud Ecosystem

Medium5-10 Years

The Snowflake Data Cloud allows organizations to easily share data securely with partners, customers, and even monetize data products. This network effect creates a powerful ecosystem, as more participants join, the value for all increases. This collaborative environment is difficult for competitors to replicate rapidly.

3. Ease of Use and Performance

Medium5-10 Years

Snowflake is known for its user-friendly interface and robust performance, significantly simplifying data management and analytics for a wide range of users, from data engineers to business analysts. This accessibility and speed translate into higher productivity and quicker time-to-insight for customers, fostering strong retention.

🎯 WHY THIS MATTERS

These advantages collectively create a powerful and sticky platform, allowing Snowflake to attract and retain large enterprise customers. The scalability and ecosystem benefits position it well for the increasing demands of AI and data-driven decision-making, driving long-term growth and market leadership.

👔 Who's Running The Show

Sridhar Ramaswamy

CEO & Director

Sridhar Ramaswamy, 58, serves as CEO & Director. With a strong background in AI and advertising technology, he previously led Google's advertising products and was a partner at Greylock Partners. His expertise is crucial for guiding Snowflake's strategy in the evolving data and AI landscape.

⚔️ What's The Competition

Snowflake operates in a highly competitive cloud data platform market. Key competitors include the major public cloud providers (Amazon Web Services, Microsoft Azure, Google Cloud) with their native data warehousing services, as well as other specialized data analytics and database companies. Competition often revolves around performance, cost, ecosystem integration, and specific features.

📊 Market Context

  • Total Addressable Market - The global cloud data warehousing market is projected to reach US$50B+ by 2028, driven by digital transformation and AI demand.
  • Key Trend - Shift towards multi-cloud and hybrid data architectures, emphasizing interoperability and data governance across platforms.

Competitor

Description

vs SNOW

Amazon Web Services (AWS)

Offers Amazon Redshift, a cloud data warehouse, and a suite of related data analytics services.

AWS competes with its comprehensive cloud ecosystem and integrated services, often attracting customers already heavily invested in AWS infrastructure.

Microsoft Azure

Provides Azure Synapse Analytics, an integrated analytics service for data warehousing and big data.

Azure leverages its strong enterprise presence and integration with Microsoft products, appealing to organizations with existing Microsoft investments.

Google Cloud

Offers Google BigQuery, a highly scalable, serverless data warehouse, known for its strong AI/ML capabilities.

BigQuery competes on its serverless architecture and advanced AI/ML integration, attracting data-intensive companies and those within the Google ecosystem.

📊 Valuation & Analysis

📈 Wall Street Summary

Analyst Rating Distribution - 1 Sell, 8 Hold, 33 Buy, 9 Strong Buy

1

8

33

9

12-Month Price Target Range

Low Target

US$170

-12%

Average Target

US$282

+46%

High Target

US$500

+159%

Closing: US$192.70 (30 Jan 2026)

🚀 The Bull Case - Upside to US$500

1. AI-Driven Data Consumption Growth

High Probability

The proliferation of AI and machine learning workloads will significantly increase demand for data processing and storage, driving higher consumption on Snowflake's platform and boosting product revenue by 20-30% annually.

2. Expansion of Data Cloud Network Effects

Medium Probability

Continued growth of the Data Cloud ecosystem, with more enterprises and data providers joining, will enhance its value proposition, attracting more users and accelerating revenue growth, potentially adding US$500M+ in annual recurring revenue.

3. Strategic Partnerships and Acquisitions

Medium Probability

Forming new strategic partnerships with software vendors or making targeted acquisitions of complementary technologies could expand Snowflake's offerings, enter new markets, and drive innovation, leading to significant market share gains.

🐻 The Bear Case - Downside to US$170

1. Consumption Model Volatility

Medium Probability

Economic headwinds or customer budget cuts could lead to reduced data consumption, directly impacting Snowflake's revenue growth. This volatility could cause quarterly revenue to miss expectations, leading to stock price declines of 10-15%.

2. Intensified Competition from Hyperscalers

High Probability

AWS, Azure, and Google Cloud are aggressively enhancing their native data warehousing offerings and integrating AI, potentially luring away customers or forcing Snowflake into pricing battles, impacting margins by 5-10%.

3. Key Personnel Turnover and Execution Risk

Low Probability

Departures of key executives or challenges in executing new product roadmaps or sales strategies could slow innovation and customer acquisition, leading to underperformance relative to growth targets and investor expectations.

🔮 Final thought: Is this a long term relationship?

Owning Snowflake for a decade hinges on its ability to maintain leadership in the rapidly evolving data and AI landscape. Its cloud-native architecture and Data Cloud ecosystem provide a durable moat, but intense competition and consumption model volatility are persistent challenges. Long-term success requires continued innovation, strategic partnerships, and robust execution to drive sustained data consumption. Investors should weigh the potential for compounding quality at scale against the inherent risks of a fast-moving technological market.

📋 Appendix

Financial Performance

Metric

31 Jan 2025

31 Jan 2024

31 Jan 2023

Income Statement

Revenue

US$3.63B

US$2.81B

US$2.07B

Gross Profit

US$2.41B

US$1.91B

US$1.35B

Operating Income

US$-1.46B

US$-1.09B

US$-0.84B

Net Income

US$-1.29B

US$-0.84B

US$-0.80B

EPS (Diluted)

-3.86

-2.55

-2.50

Balance Sheet

Cash & Equivalents

US$2.63B

US$1.76B

US$0.94B

Total Assets

US$9.03B

US$8.22B

US$7.72B

Total Debt

US$2.69B

US$0.29B

US$0.25B

Shareholders' Equity

US$3.00B

US$5.18B

US$5.46B

Key Ratios

Gross Margin

66.5%

68.0%

65.3%

Operating Margin

-40.2%

-39.0%

-40.8%

Return on Equity

-42.86

-16.14

-14.60

Analyst Estimates

Metric

Annual (31 Jan 2026)

Annual (31 Jan 2027)

EPS Estimate

US$1.21

US$1.63

EPS Growth

+46.2%

+34.5%

Revenue Estimate

US$4.7B

US$5.8B

Revenue Growth

+28.4%

+24.1%

Number of Analysts

48

49

Valuation Ratios

MetricValueDescription
Forward P/E118.04Measures the projected earnings per share for the next twelve months, indicating how much investors are willing to pay for future earnings.
Price/Sales (TTM)15.03Compares the company's current stock price to its revenue per share over the past twelve months, often used for companies with negative earnings.
Price/Book (MRQ)30.91Relates the stock's price to its book value per share, reflecting how much investors are willing to pay for the company's net assets.
EV/EBITDA-52.90Compares the Enterprise Value to earnings before interest, taxes, depreciation, and amortization. A negative value is present as the company has negative EBITDA.
Return on Equity (TTM)-0.53Measures the profitability of a company in relation to the equity of its shareholders, indicating how efficiently management is using shareholder investments to generate profits.
Operating Margin-0.27Indicates how much profit a company makes on each dollar of sales after covering operating costs, before taxes and interest.
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