From morning coffee to favorite sneakers
Invest in brands you love, you already know if they're good
- Global consumer brands with >70% brand recognition
- Products/services used weekly by average consumer
- Market cap >US$10B
Apple Inc. Common Stock
Apple Inc. is a high-quality business with a dominant position in the premium consumer electronics market, bolstered by a robust ecosystem and strong brand loyalty. While growth rates for core hardware products are maturing, the expanding high-margin Services segment continues to drive overall profitability.
Microsoft Corporation Common Stock
Microsoft is a technology giant with strong positions in cloud computing, productivity software, and gaming. Its diversified business model, strong recurring revenue, and relentless focus on innovation, particularly in AI, underpin its robust performance. The company’s ecosystem provides a significant competitive moat and consistent profitability.
Amazon.com Inc. Common Stock
Amazon is a dominant e-commerce and cloud computing leader with strong logistics and an expansive AWS segment. Despite its scale, it continues to innovate and capture market share in multiple sectors, exhibiting robust financial performance and significant free cash flow generation. The diversified business model provides resilience against economic fluctuations.
Alphabet Inc. Class A Common Stock
Alphabet Inc. is a high-quality business dominating digital advertising and rapidly growing in cloud computing, fueled by significant investments in AI. Its robust ecosystem provides a durable competitive advantage, but it faces increasing regulatory headwinds and intense market competition.
Meta Platforms Inc. Class A Common Stock
Meta Platforms dominates the social media landscape with its vast user base and powerful advertising engine. While heavily investing in future technologies like the metaverse through Reality Labs, the core business demonstrates robust profitability. Despite substantial R&D, Meta's operational efficiency supports its strategic long-term vision.
Netflix Inc. Common Stock
Netflix is a dominant global streaming entertainment provider with a vast content library and significant subscriber base. The business model is evolving with the introduction of ad-supported tiers, aiming to sustain growth amidst intense competition. Despite a slowing growth rate in mature markets, its fundamental business strength remains robust due to its scale and content strategy.
NVIDIA Corporation Common Stock
NVIDIA is a dominant player in the GPU and AI chip market, leveraging its CUDA software platform for a strong ecosystem lock-in. While growth has been phenomenal, the business quality remains high due to its critical role in the expanding AI infrastructure.
Tesla Inc. Common Stock
Tesla is a vertically integrated leader in electric vehicles and energy solutions, known for its innovation and strong brand. While revenue is substantial, recent earnings have seen a decline. Wall Street generally holds a neutral stance, balancing its long-term potential against current financial headwinds.
Coca-Cola Company (The) Common Stock
The Coca-Cola Company is a global leader in non-alcoholic beverages, boasting an unparalleled brand portfolio and vast distribution network. Its asset-light refranchising strategy enhances profitability and cash flow. Despite market maturity in some regions, its focus on product innovation and emerging market expansion underpins long-term stability and modest growth prospects.
PepsiCo Inc. Common Stock
PepsiCo is a dominant global leader in both savory snacks and beverages, boasting a strong portfolio of iconic brands like Lay's and Pepsi. Its diversified business model provides resilience, generating consistent cash flows and shareholder returns through robust dividends.
McDonald's Corporation Common Stock
McDonald's is the world's largest restaurant chain, operating a highly successful franchise model. Its global brand recognition and extensive real estate portfolio underpin a fundamentally strong business, despite facing evolving consumer preferences and intense market competition.
Starbucks Corporation Common Stock
Starbucks is a globally recognized leader in the coffee retail industry, leveraging a strong brand and extensive store network. Despite its market dominance, the business faces ongoing challenges related to labor relations and an intensely competitive quick-service restaurant market. The company’s ability to innovate and expand internationally remains key to its long-term health.
Nike Inc. Common Stock
NIKE, Inc. is a global leader in athletic footwear and apparel, driven by strong brand equity and a direct-to-consumer strategy. While facing inventory challenges and macroeconomic headwinds, its innovation and market position remain robust for long-term growth.
Procter & Gamble Company (The) Common Stock
Procter & Gamble is a global leader in consumer packaged goods, boasting a portfolio of strong, well-established brands. Its business model demonstrates resilience and consistent profitability, driven by innovation, strategic pricing, and broad geographic reach. The company's focus on everyday essential products provides stability, though growth can be modest.
Johnson & Johnson Common Stock
Johnson & Johnson is a diversified global healthcare leader with strong positions in Innovative Medicine and MedTech. Its robust product pipeline and broad market reach underpin a high-quality business model, despite facing ongoing patent and litigation challenges. The company's focus on essential healthcare products provides significant defensive characteristics.
Costco Wholesale Corporation Common Stock
Costco Wholesale Corporation operates a highly successful membership-based warehouse club model, offering bulk goods at competitive prices. Its strong brand, loyal member base, and efficient supply chain underpin a fundamentally solid business with consistent cash flow, making it a high-quality consumer defensive play.
Home Depot Inc. (The) Common Stock
Home Depot is the world's largest home improvement retailer, demonstrating resilience through its extensive store network and growing professional customer base. Despite a dynamic housing market, the company's focus on a robust omnichannel experience and strategic acquisitions positions it for sustained profitability.
Visa Inc.
Visa is a dominant global payment technology company with a vast and robust transaction processing network. Its business model thrives on enabling credit, debit, and prepaid card transactions, offering high-margin services, and driving money movement across its ubiquitous network. This solid infrastructure underpins its strong market position and consistent profitability.
Mastercard Incorporated Common Stock
Mastercard is a dominant global payment technology company, operating one of the world's largest electronic payment networks. Its extensive network, trusted brand, and focus on digital payments underpin a resilient business model, though its performance is closely tied to global consumer spending.
PayPal Holdings Inc. Common Stock
PayPal is a leading digital payment platform connecting consumers and merchants globally. While facing increased competition and a maturing market, its extensive two-sided network and established brands like Venmo provide a solid foundation for growth. The business model is robust, but the company is navigating a transition phase focused on efficiency and targeted expansion.
Walt Disney Company (The) Common Stock
The Walt Disney Company is a global entertainment powerhouse with iconic brands and diversified revenue streams across entertainment, sports, and experiences. While navigating the evolving media landscape and direct-to-consumer transition, its strong intellectual property and theme park assets provide a solid foundation for long-term value, despite ongoing streaming profitability challenges.
Unilever PLC American Depositary Shares (each representing One Ordinary Share)
Unilever is a global consumer defensive giant with a vast portfolio of essential household and personal care brands. Its diversified operations across beauty, home, and food segments provide stability, generating consistent cash flows. While facing challenges in revenue growth, the company's strong brand equity and expansive market presence underpin its resilient business model.
Estee Lauder Companies Inc. (The) Common Stock
The Estée Lauder Companies is a global leader in prestige beauty, boasting a diversified portfolio of iconic brands across skincare, makeup, fragrance, and hair care. Despite recent headwinds, its strong brand equity and global distribution channels position it for long-term resilience and a return to growth.
Colgate-Palmolive Company Common Stock
Colgate-Palmolive is a stable consumer defensive company with leading global brands in oral, personal, and home care, and a strong pet nutrition segment. Its extensive international reach and consistent profitability underpin a resilient business model, though growth may be moderate.
Mondelez International Inc. Class A Common Stock
Mondelez is a global leader in the snack food industry with a strong portfolio of iconic brands like Oreo, Cadbury, and Ritz. The company's diversified product range and extensive global reach provide a solid foundation, though it faces ongoing challenges from fluctuating commodity costs.
General Mills Inc. Common Stock
General Mills is a global packaged food company with diverse, iconic brands. It exhibits consistent profitability and strong brand power in the consumer defensive sector. The company's strategic focus on innovation and price investments aims to restore organic growth, navigating a challenging market environment.
Workiva Inc. Class A Common Stock
Workiva provides essential cloud-based solutions for financial reporting and compliance. While the business model is robust, focusing on critical regulatory needs, it currently grapples with consistent unprofitability despite steady revenue growth.
The Hershey Company Common Stock
Hershey Company is a dominant player in the U.S. confectionery and snack markets, boasting an extensive portfolio of beloved brands. Its robust distribution network and market leadership underpin a solid business model, though the company faces challenges from rising input costs like cocoa inflation and intense competition in a mature market.
The Kraft Heinz Company Common Stock
The Kraft Heinz Company boasts a portfolio of strong, recognizable brands in the consumer staples sector. Despite recent profitability challenges reflected in negative trailing twelve-month net income, its core business exhibits solid gross and operating margins, indicating fundamental operational strength. The upcoming strategic split and continued brand investment could unlock significant value.
Yum! Brands Inc.
Yum! Brands maintains a dominant position in the global quick-service restaurant industry with iconic brands like KFC, Pizza Hut, and Taco Bell. Its highly franchised, asset-light model drives consistent royalty income and strong cash flow, enabling resilient performance despite market challenges.
Target Corporation Common Stock
Target Corporation is a leading discount retailer in the U.S. known for its strategic differentiation through stylish products and private labels at reasonable prices. While facing a highly competitive retail landscape and macroeconomic pressures, its omnichannel strategy and focus on essential categories provide a degree of resilience, balancing value and aspirational shopping experiences.
Lowe's Companies Inc. Common Stock
Lowe's is the world's second-largest home improvement retailer, demonstrating fundamental business strength despite a challenging consumer environment. The company's strategic investments in its professional customer segment are poised to drive long-term growth and enhance its brand position, offsetting near-term demand fluctuations.
AT&T Inc.
AT&T is a mature telecommunications giant offering essential services across wireless, broadband, and enterprise segments. While facing intense competition and high debt, its strong dividend yield and extensive network infrastructure provide a defensive quality. The business model is stable, though growth may be modest.
T-Mobile US Inc. Common Stock
T-Mobile US, Inc. (TMUS) is a leading wireless communications provider disrupting the market with aggressive strategies. Its robust network and customer-focused approach underpin a solid business model, but intense competition in the telecom sector presents ongoing challenges. The company demonstrates strong operational execution and a commitment to market share gains.
Tencent Holdings Limited
Tencent is a dominant internet giant in China and globally, with diversified revenue streams spanning social media, gaming, fintech, and cloud services. Its strong ecosystem and extensive user base provide a resilient business model despite regulatory challenges and intense competition.
Alibaba Group Holding Limited
Alibaba Group Holding Limited is a dominant player in China's digital economy, with a vast ecosystem spanning e-commerce, cloud computing, and logistics. Its robust business model benefits from strong network effects and significant operational scale. While facing increasing competition, its core platforms maintain substantial market share.
Meituan
Meituan is a dominant technology-driven retail company in China, primarily focused on local life services. Its robust ecosystem of food delivery and in-store services provides significant competitive advantages through network effects and high customer engagement. Despite strong market position, profitability has seen fluctuations.
JD.com, Inc.
JD.com is a leading supply chain-based technology and service provider in China's competitive e-commerce landscape. Its integrated direct sales model and robust logistics network offer strong competitive advantages, focusing on product authenticity and customer experience. However, intense competition and macro-economic headwinds pose ongoing challenges to profitability and growth.
HSBC Holdings plc
HSBC Holdings plc is a globally diversified banking and financial services institution, demonstrating robust operations across Wealth and Personal Banking, Commercial Banking, and Global Banking and Markets. The company benefits from a broad geographic footprint and a stable, albeit mature, financial services sector. Its strong capital position underpins a resilient business model.
China Mobile Limited
China Mobile Limited is a dominant force in the Chinese telecommunications market, boasting the world's largest customer base. Its core business provides stable revenue streams from mobile and fixed-line services, underpinned by extensive infrastructure. The company is actively diversifying into new digital services, aiming for future growth.
Nongfu Spring Co., Ltd.
Nongfu Spring is a dominant player in China's non-alcoholic beverage market, particularly packaged drinking water, exhibiting strong profitability and consistent growth. Its robust brand recognition and extensive distribution network underpin a resilient business model in a defensive consumer sector.
Budweiser Brewing Company APAC Limited
Budweiser Brewing Company APAC (1876.HK) is a leading brewer in the Asia Pacific region, leveraging strong global and local brands. Despite recent revenue and earnings declines, the company maintains healthy margins and a defensive market position in consumer staples. Its expansive portfolio offers resilience against market shifts.
ANTA Sports Products Limited
ANTA Sports Products Limited is a leading Chinese sportswear company with a strong multi-brand strategy, demonstrating robust profitability and significant market presence. Its comprehensive brand portfolio and focus on the domestic market provide a solid foundation for continued growth and resilience against economic fluctuations.
Xiaomi Corporation
Xiaomi dominates global smartphone and IoT markets, known for value and ecosystem strength. Its strategic entry into smart electric vehicles (EVs) opens significant future growth. The business model, blending hardware with high-margin internet services, diversifies revenue and enhances stability. Efficient supply chain and innovation drive its fundamental strength.
BYD Company Limited
BYD is a leading Chinese manufacturer driving innovation in electric vehicles and battery technology. Its robust vertical integration and significant scale underpin a strong competitive position, complemented by a substantial mobile handset components business. The company exhibits fundamental business strength within rapidly growing global markets.
China Telecom Corporation Limited
China Telecom (0728.HK) is a leading integrated telecommunications and information services provider in China. The company demonstrates solid profitability with growing industrial digitalization services. Despite a challenging macro environment, strong analyst sentiment points to a robust long-term outlook, making it a compelling play on China's digital economy.
China Unicom (Hong Kong) Limited
China Unicom (Hong Kong) Limited is a leading telecommunications provider in mainland China, offering mobile, broadband, and enterprise solutions. The company exhibits stable financial performance and a strong, state-backed market position within a highly regulated telecom sector, underpinning its operational resilience.