From morning coffee to favorite sneakers
Invest in brands you love, you already know if they're good
- Global consumer brands with >70% brand recognition
- Products/services used weekly by average consumer
- Market cap >US$10B
Apple Inc. - Common Stock
Apple Inc. is a dominant technology company known for its premium hardware, integrated software, and expanding services. Its powerful brand and loyal customer base drive significant profitability and market capitalization, making it a high-quality business with consistent cash flow generation.
Microsoft Corporation - Common Stock
Microsoft is a technology giant dominating the software, cloud computing, and gaming sectors. Its robust Azure cloud platform, pervasive Office 365 ecosystem, and strategic investments in AI position it for continued growth and profitability. The company benefits from strong enterprise relationships and a highly defensible business model, but faces intense competition and regulatory scrutiny.
Amazon.com, Inc. - Common Stock
Amazon.com, Inc. is a dominant force in e-commerce, cloud computing, and digital advertising. Its expansive global logistics network and AWS's market-leading position provide a robust foundation, driving consistent revenue growth and expanding profitability. The company's customer-centric approach and continuous innovation sustain its competitive edge.
Alphabet Inc. - Class A Common Stock
Alphabet Inc. is a dominant force in digital advertising, search, and cloud computing, powered by a strong ecosystem and leading AI capabilities. The business model is robust, generating substantial free cash flow, but future growth hinges on successful AI monetization and navigating increasing regulatory scrutiny.
Meta Platforms, Inc. - Class A Common Stock
Meta Platforms is a dominant force in social media and digital advertising, leveraging its vast user base and advanced AI. The company is actively investing in the metaverse through Reality Labs, representing a long-term strategic pivot. While its core business remains highly profitable, the metaverse venture presents both significant future potential and substantial near-term financial commitment.
Netflix, Inc. - Common Stock
Netflix, Inc. maintains a dominant position in the global streaming market with a vast content library and growing subscriber base. However, intensified competition and high content costs present ongoing challenges. Recent strategic moves, including ad-supported tiers and potential acquisitions, aim to sustain growth and improve profitability.
NVIDIA Corporation - Common Stock
NVIDIA is the dominant player in the high-growth AI and accelerated computing market, driven by its leading GPU technology and robust software ecosystem. The company demonstrates strong financial performance and continues to innovate, but its premium valuation suggests high market expectations.
Tesla, Inc. - Common Stock
Tesla, Inc. designs, develops, manufactures, and sells electric vehicles and energy generation/storage systems. It is a leader in EV technology and autonomous driving, benefiting from a strong brand and vertical integration. While growth has been impressive, recent financial results show a slowdown, indicating increasing competition and market maturity.
Coca-Cola Company (The) Common Stock
The Coca-Cola Company (KO) stands as a global titan in non-alcoholic beverages, backed by an unparalleled portfolio of brands and an expansive distribution network. Its deeply entrenched brand equity and broad market reach underpin a stable, high-margin business, though it must navigate evolving consumer preferences toward healthier options.
PepsiCo, Inc. - Common Stock
PepsiCo is a global leader in convenient foods and beverages with iconic brands and a robust distribution network. Its mature markets offer stable cash flows, while innovation and international expansion drive growth. The business model is strong, leveraging brand power and scale for consistent profitability.
McDonald's Corporation Common Stock
McDonald's is the world's largest fast-food chain, distinguished by its expansive global footprint and highly efficient franchise model. Despite being a mature business, it continues to adapt to evolving consumer preferences through menu innovation and digital transformation, maintaining its strong brand presence and operational excellence.
Starbucks Corporation - Common Stock
Starbucks is a globally recognized coffeehouse chain with a strong brand and extensive presence. While it enjoys a loyal customer base and robust digital engagement, it faces challenges from increasing competition and ongoing labor relations issues. Its business model remains fundamentally sound, but growth could be pressured.
Nike, Inc. Common Stock
NIKE, Inc. is the world's leading athletic footwear and apparel brand, recognized for its strong brand power and innovation. While facing challenges in certain markets and evolving consumer preferences, its direct-to-consumer strategy and diversified portfolio underpin its fundamental business strength.
Procter & Gamble Company (The) Common Stock
Procter & Gamble is a diversified consumer defensive giant with a portfolio of leading global brands. Its robust market position, consistent profitability, and strong free cash flow generation make it a stable, dividend-paying investment, though growth may be moderate due to its scale.
Johnson & Johnson Common Stock
Johnson & Johnson is a diversified healthcare giant with leading positions in Innovative Medicine and MedTech. Its robust R&D pipeline and extensive global reach underpin a stable business model, despite facing ongoing litigation and competitive pressures. The company maintains a strong financial position, emphasizing strategic innovation and portfolio optimization for future growth.
Costco Wholesale Corporation - Common Stock
Costco Wholesale Corporation operates a highly successful membership-based warehouse model, delivering significant value to its members through bulk pricing and exclusive benefits. The business demonstrates strong customer loyalty and efficient operations, making it a robust player in the consumer defensive sector. Its focus on membership fees provides a stable and high-margin revenue stream.
Home Depot, Inc. (The) Common Stock
Home Depot is a dominant player in the home improvement retail sector, leveraging its vast store network, robust supply chain, and increasing focus on the professional customer segment. Despite recent headwinds from a fluctuating housing market, the company's strategic investments in its Pro business and digital capabilities position it for long-term resilience.
Visa Inc.
Visa Inc. stands as the world's largest electronic payments network, demonstrating remarkable profitability and a resilient business model driven by transaction processing. Despite its strong market position, it faces evolving challenges from regulatory scrutiny and rapid technological shifts in the global payments landscape. Its extensive network and trusted brand underpin its high margins and consistent cash flow.
Mastercard Incorporated Common Stock
Mastercard is a dominant force in the global electronic payments industry, operating a vast network and continuously expanding its high-margin value-added services. The company benefits from a resilient business model driven by the global shift towards digital transactions and is well-positioned for sustained profitability.
PayPal Holdings, Inc. - Common Stock
PayPal Holdings, Inc. operates a leading global digital payments platform with strong brand recognition and a vast two-sided network. While it maintains significant market share in online transactions, the company faces intensifying competition and evolving regulatory landscapes, which could impact its growth trajectory despite a solid underlying business model.
Walt Disney Company (The) Common Stock
The Walt Disney Company is a global entertainment powerhouse with strong brand recognition and diversified revenue streams from theme parks, media networks, and streaming services. The business model is fundamentally sound, driven by extensive intellectual property, but faces challenges from evolving consumer habits in media consumption and intense competition in streaming.
Unilever PLC American Depositary Shares (each representing One Ordinary Share)
Unilever is a global consumer defensive giant with a diverse portfolio of essential brands. Its strength lies in its wide geographic reach and consistent demand for its household, personal care, and food products, providing stability amidst economic fluctuations and enabling strong market presence.
Estee Lauder Companies, Inc. (The) Common Stock
Estée Lauder is a leading global prestige beauty company with a diversified portfolio of iconic brands across skincare, makeup, fragrance, and hair care. Despite strong brand equity and global reach, the company faces headwinds from economic volatility and intense competition, impacting recent financial performance and overall growth trajectory.
Colgate-Palmolive Company Common Stock
Colgate-Palmolive is a global leader in consumer defensive products, boasting a strong portfolio of essential oral, personal, and home care brands, alongside a significant pet nutrition business. Its diversified product range and extensive international presence provide stability and consistent cash flow, making it a high-quality business.
Mondelez International, Inc. - Class A Common Stock
Mondelez is a leading global snack powerhouse with a robust portfolio of iconic brands, offering stable demand in the consumer defensive sector. Its extensive market reach and focus on innovation underpin a resilient business model, though it navigates evolving consumer preferences.
General Mills, Inc. Common Stock
General Mills is a stable consumer defensive company with a diversified portfolio of well-known brands. Its consistent performance in packaged foods and pet segments, coupled with a solid dividend yield, makes it an attractive option for income-focused investors, despite facing headwinds in certain categories.
Workiva Inc. Class A Common Stock
Workiva (WK) is a leading provider of cloud-based reporting solutions for financial, ESG, and GRC needs. The company benefits from a strong subscription-based model and high customer retention, but operates in a highly competitive and evolving regulatory landscape.
The Hershey Company Common Stock
The Hershey Company is a dominant player in the North American confectionery and salty snacks markets, boasting iconic brands and a resilient business model in the consumer defensive sector. Despite facing commodity cost pressures, its strong brand equity and pricing power allow it to maintain profitability.
The Kraft Heinz Company - Common Stock
Kraft Heinz is a global food and beverage giant with a portfolio of iconic brands. Despite recent challenges including negative net income in the latest TTM, the company is undertaking strategic initiatives like brand investment and a planned split to enhance long-term growth and profitability. Its stable consumer defensive sector offers resilience.
Yum! Brands, Inc.
Yum! Brands is a global leader in quick-service restaurants, boasting an asset-light, highly franchised model with iconic brands like KFC, Pizza Hut, and Taco Bell. Its diversified portfolio and strong international presence provide resilience and growth opportunities, despite performance inconsistencies in some segments, notably Pizza Hut.
Target Corporation Common Stock
Target Corporation is a leading discount retailer in the US, known for its stylish products and strong omnichannel presence. The company differentiates itself through curated merchandise and strategic partnerships. While facing competitive pressures and a slowing consumer environment, its robust supply chain and brand loyalty offer underlying stability. The business model is fundamentally sound, but growth remains a key challenge.
Lowe's Companies, Inc. Common Stock
Lowe's is a leading home improvement retailer with significant scale and a strong brand in the U.S. Its focus on professional customers and digital growth provides a solid foundation, though the sector is sensitive to economic cycles and housing market conditions.
AT&T Inc.
AT&T is a leading telecommunications provider primarily focused on wireless and fiber services in the US and Mexico. The company is undergoing a strategic transformation to deleverage its balance sheet and expand its fiber footprint, positioning it for more stable, long-term growth in core communication services.
T-Mobile US, Inc. - Common Stock
T-Mobile US, Inc. (TMUS) is a leading wireless communication services provider in the United States, known for its expansive 5G network and customer-centric 'Un-carrier' strategy. The company has demonstrated strong subscriber growth and strategic acquisitions, positioning it as a significant player in the competitive telecom market. Its business model, focused on postpaid, prepaid, and fixed wireless services, is robust despite intense competition.
Tencent Holdings Limited
Tencent is a dominant internet company in China, primarily making money from social platforms, online games, and fintech services. Its robust ecosystem creates strong user engagement and data moats, but it operates in a highly regulated and competitive environment. The business model is solid, but growth is influenced by macro factors and policy.
Alibaba Group Holding Limited
Alibaba Group Holding Limited is a dominant force in China's e-commerce and cloud computing sectors, providing critical technology infrastructure and marketing reach. The company demonstrates strong market leadership and diversified revenue streams, but faces intensifying competition and regulatory scrutiny.
Meituan
Meituan is China's leading technology-driven retail platform, dominating local services like food delivery and in-store consumption. Its robust ecosystem and extensive network provide strong competitive advantages, but the company navigates an evolving regulatory landscape and intense competition. While growth is evident, profitability must be balanced with strategic investments.
JD.com, Inc.
JD.com is a leading supply chain-based technology and service provider in China, operating a vast e-commerce platform and extensive logistics network. While facing a challenging economic environment and intense competition, the company demonstrates strong operational capabilities and a commitment to innovation, but growth has moderated. Its integrated model provides a distinct advantage in service and efficiency.
HSBC Holdings plc
HSBC Holdings plc is a leading global diversified bank with a significant strategic focus and strong presence in Asia. Its resilient business model, underpinned by a broad range of financial services, aims to deliver stable earnings and attractive dividends to shareholders amidst a dynamic global economic landscape.
China Mobile Limited
China Mobile is the world's largest mobile operator, dominating the Chinese telecom market with an unparalleled network infrastructure and vast subscriber base. Its strategic shift towards digital transformation, including cloud and AI services, positions it for continued relevance and higher-margin growth, despite the mature core connectivity market.
Nongfu Spring Co., Ltd.
Nongfu Spring is China's leading packaged drinking water and diversified beverage company, known for its natural water sources and strong brand. It maintains robust profitability through a dual-engine strategy of water and other beverages, commanding significant market share in a competitive but growing market.
Budweiser Brewing Company APAC Limited
Budweiser Brewing Company APAC Limited (Budweiser APAC) is a leading brewer in the Asia-Pacific region, commanding a strong portfolio of global and local beer brands. The company leverages an extensive distribution network, but navigates a dynamic market influenced by evolving consumer preferences and regional economic variations. Its operational foundation appears solid despite recent revenue fluctuations.
ANTA Sports Products Limited
ANTA Sports is a leading Chinese sportswear company leveraging a multi-brand strategy, including ANTA, FILA, and Amer Sports, to cater to diverse consumer segments. Its strong domestic presence and expanding international footprint position it well in the growing global sports market, though execution remains key.
Xiaomi Corporation
Xiaomi Corporation is a global leader in consumer electronics, primarily known for its smartphones and expanding IoT ecosystem. The company demonstrates strong brand loyalty and cost-effective operations in a highly competitive market, indicating a fundamentally sound business model despite industry headwinds.
BYD Company Limited
BYD is a vertically integrated automotive and battery technology leader, particularly prominent in new energy vehicles (NEVs). Its global expansion strategy leverages comprehensive manufacturing capabilities and strong innovation. Operating in a highly competitive and capital-intensive industry, the business demonstrates robust growth but faces significant market dynamics.
China Telecom Corporation Limited
China Telecom is a dominant state-owned telecom operator in China, benefiting from extensive infrastructure and government support. The business boasts consistent profitability driven by a vast mobile and fixed-line subscriber base and growing industrial digitalization services. It offers a defensive play in a critical sector, but growth in traditional services is maturing.
China Unicom (Hong Kong) Limited
China Unicom (Hong Kong) Limited is a key player in China's telecommunications sector, benefiting from extensive infrastructure and strategic government support. The company shows steady revenue and profit growth, driven by its traditional connectivity services and expanding digital applications. However, fierce competition and high capital expenditure are ongoing challenges.